Nothing beats travel for long-term results.

In a 2003 Incentive Survey of Buying Practices conducted by the Incentive Federation, survey respondents believe that travel and merchandise awards are remembered longer than cash payments. Specifically, 69% strongly agree with this statement. (Copyright IPC)
Porterfield added, "When people spend their money, it's gone. But the recognition that comes from our travel incentives lives on."

Travel has a universal appeal and high-perceived value

USA Today, in their recent survey, stated that "93% preferred travel over other incentives." This is because luxury vacation travel is something that some or most people would not be able to get for themselves.

Travel is desirable.

Another question asked on the Wirthlin Worldwide Research 2003 survey was "Suppose your employer wanted to reward your work performance. What would you find most rewarding?"
   88% - indicated a trip they plan and take with a companion to the destination of their choice
   5% - indicated a trip planned for them and a companion of choice with their co-workers
   5% - indicated a trip planned just for them and their co-workers.

Travel has a promotion value.

A more exciting and memorable program can be built with travel than you can with cash.

Do travel incentives work?

According to the 2003 Incentive Travel Facts survey, travel incentives increase sales by an average of 15%. In addition, half of the respondents reported that travel incentives meet 75% - 99% of their objectives. (Incentive Magazine)

Jordan 's Furniture public relations director, Heather Copelas, says people still talk about the trip. "We did it at the time strictly for employee incentive reasons, but we had no idea how long- lasting the effect would be. And we got more employee goodwill and media attention than we ever could have imagined."

" What we found when using the cruise line is you can satisfy everybody."

Your shareholders will be happy to know a well-structured incentive program is based on criteria that encourage all employees - not just the winners - to perform to a higher level. "People look at the -final [dollar] cost of reward travel," says Wayne Harris, general -manager at Go Conference and Incentive Management, "and throw their hands in the air. But they need to calculate the value of that reward." For instance, he explains, the increased performance level this year becomes the benchmark for next year. And don't forget - if someone doesn't meet the goal, they don't get the trip.

There are basically two types of award budgets: fixed and open. Fixed programs cap the amount you spend, regardless of how many of your workforce reaches their goals. It can be set up to reward the top X performers or the first X number to reach the goal. Open-ended programs reward everyone who achieves their goals. The downside is fixed budget programs may not be as motivating because fewer people will be rewarded. But the downside of open-ended programs is you don't know how much you'll spend or how many of your staff will be traveling until the end of the program.
The actual dollars you spend depends on a few factors, including the number of participants, length of program and destination.

Please call us today on (202) 882-2127 or (866) 996-6753 to see how Travel by Morley can assist you in your next incentive travel program.